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You’ve paid for a new, mobile friendly website for your business, worked with the developer to get the design and wording exactly as you want it on every page and it’s finally gone ‘live’. You finally have a shop window to showcase your brand message, services or products.
Social Media is increasingly prevalent in business marketing strategies. With a host of popular platforms available for use, the prospect of initiating profiles on the most suitable selection of social networks can be daunting for large companies, let alone small business owners.
Until recently, it was common practice to split your digital marketing between an agency specialising in search engine optimisation (SEO) and one specialising in pay per click advertising (PPC). This approach made sense as agencies often focused on one aspect over the other.