Generate Coach Hire Leads With PPC
Google receives nearly 4,000,000 searches each year for coach and minibus hire companies! Google Ads PPC provides a great opportunity to place your company in front of these users at precisely the right time. There is a huge opportunity to generate coach hire leads online.
Boost Online UK have helped to generate over 11,000 leads for coach and bus hire companies. These leads have been generated across the national and local markets for a number of coach hire companies in: London, Birmingham, Surrey & Sussex. We’ve been able to deliver coach hire lead phone calls and mini bus hire quote requests depending on the clients goals. We’ve created the following 5 rules to help you grow your coach hire company using Google Ads PPC.
Top 5 Tips To Generate Coach Hire Leads
1. Where would you like to generate coach hire leads?
Deciding on your service locations helps to focus your budget and PPC campaign on the areas that are most profitable to your business. Are ‘coach hire companies in London’ queries more profitable than ‘race day event travel mini bus hire’ or ‘ London airport transfer’ phone calls? With a clear lead profile you are able to build bespoke landing pages that focus on driving leads from your ideal customer.
2. How man coach hire leads do you need to generate?
Agreeing clear lead volume goals to help you reach capacity should be discussed with your lead generation agency or internal marketing team. How many coaches and drivers are in your fleet? Leads generated through PPC will often convert better than traditional marketing activity. Users who have searched for ‘vip minibus to ascot racing events from Surrey’ are extremely valuable. You may require fewer leads than you think from PPC!
3. Why would a customer choose to use your fleet?
Think like a customer. A well presented site helps to build trust and sell your services to potential customers. High quality images of your fleet and team help to persuade site visitors to request a quote. If you would like an independent review of your site please get in contact with us today.
4. Start with the right budget.
We are able to recommend budgets using industry data and keyword reports from Google. The average [coach hire] cost per click is £1.37, to direct 500 people to your site requires a budget of £685. [Mini Bus hire] clicks are slightly more expensive at £1.40.
5. Find a lead generation agency you can trust.
If you want to outsource your marketing efforts to a lead generation agency then you need to find a company you can trust. Your agency should be able to provide: transparent pricing, customer testimonials and a clear strategy on how to generate a consistent number of coach hire leads each month.