Google Ads

Item: Google Ads
Author: Mario Hunter

What Is PPC?

Google PPC, also known as Google Ads, Pay-Per-Click or AdWords, is a form of internet marketing. Advertisers are charged a fee each time one of their sponsored adverts is clicked on. Put simply, it is an online advertising tool that allows a business to buy relevant visits to their website. Search engine advertising is a very popular form of online marketing due to its flexibility. I.e. Geographic targeting, focused keywords and daily spend limits, to name just a few.

Google Premier Partners

BoostOnline is a Google Premier Partner and our team consists of certified Google experts. Each of us is dedicated to providing professional campaign management for SMEs and larger corporates. The Google Partner programme ensures that our agency consistently meets Google’s account management standards and best practices. For assistance in search engine marketing including mobile, remarketing and display, Google shopping, video and Gmail ads, contact us today.

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Google PPC Experts

BoostOnline is a Google Premier Partner and our team consists of certified Google PPC experts. They are dedicated to providing professional campaign management for SMEs and larger corporates. The Google Partner programme ensures that our agency consistently meets Googles account management standards and best practices. For assistance in search engine marketing including mobile, remarketing and display, Google shopping, video and Gmail ads contact us today.

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Manual Bidding

Manual bidding can be summed up in one word: control. Bidding manually allows us to consistently “test” keywords. At BoostOnline, our Google PPC experts test different strategies to improve your campaign’s performance. Whether you want to bid for page position or keyword optimisation, we advise on the best strategy for your business. This ensures we achieve the best possible CPA. So, to find out if manual bidding is right for your business, call our team today.

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Automated Bidding Software

We have partnered with Acquisio, one of the UK’s leading automated bidding platforms. This allows us to manage your PPC (AdWords), Social Media, and Display campaigns. Acquisio enables us to get you the best ROI from your online marketing budget. It is compatible with many leading marketing platforms including Google, Bing, Yahoo, Facebook and LinkedIn. Automated bidding isn’t necessarily the right option for every business. So, our team will assess, audit and establish whether or not this strategy is the best way forward for you. Click below to request a callback.

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Call Tracking & Recording

Call conversion tracking bridges the gap between website visits and calls to your business. With this technology, we can determine which keywords generate phone calls. We have access to the data we need to shift your budget to the keywords generating leads. Combined with call recording functionality (optional), we can prove ROI. Each client can log in, listen, and rate each call… Also, a great tool for internal training and call handling. This software helps to minimise non-converting clicks

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Click Fraud Protection

Your competitors may try to attack the effectiveness of your AdWords campaign. They click on your sponsored ads, consequently exhausting your daily budget early. Although click fraud accounts for less than 10% of online visits and Google have their own filters in place, we understand this can be extremely costly. Larger spending customers and those with high cost per click industries suffer the most. At BoostOnline, we offer added protection by automatically blocking the IP addresses that consistently click on your sponsored ads. Call us to find out more.

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Google AdWords Reporting

Our mission is to not only provide great results and exceptional customer service but also to maintain 100% transparency, 100% of the time. Therefore, we provide detailed monthly reporting. It acts as a simple and effective way for you to understand how your campaigns are performing. Click-through rates, impression share, average costs per click, and Google spend; our reports have all the information you need. If you would like to discuss your current reporting please fill out the form below.

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