Get More Skip Hire Leads With PPC & SEO
Google receives nearly 7,000,000 searches each year in the UK for skip hire companies! PPC can be a great marketing tool to generate national leads for the skip hire services you offer.
By following the lead generation tips below you can receive more leads interested in the services you offer. You can even specify the type of calls you would like to receive: skip hire, trade bin or commercial waste removal. Since 2015 Boost Online have helped a number of skip hire companies generate more local and national leads by following the 5 steps below.
Top 5 Tips To Get More Skip Hire Leads
1. Where do you want more skip hire leads from?
Focus your budget on the locations you are able to service. Choose carefully the types of services you would like to offer to each location. Are calls for [6 yard skip bin hire leads in London] worth more to you than [roll-on roll-off skip hire leads in Bristol] or [Manchester domestic skip hire]? A clear lead profile allows you to build your PPC, SEO and website with this in mind.
2. How many skips, caged lorries and waste bins do you have?
Knowing how many more jobs you can take before you reach capacity is key. This allows you to move budget between campaigns as you reach capacity for different services. Leads generated through PPC are highly qualified. Users who search for ‘6 yard Skip hire companies near me’ are more likely to request a quote than users who receive a leaflet through the door.
3. Why would a customer choose you?
Step into your customers shoes. Audit your website and imagery, make sure you are using professional images and highlighting positive customer reviews on site. This helps to build trust with your customers and will lead to more quotes turning into jobs. If you want an independent review of your site, please get in contact and we can help.
4. Choose the right budget.
We are able to recommend PPC budgets based on keyword reports directly from Google. The average [skip hire] cost per click is £1.64, to direct 200 people to your site requires approximately £330. Use this as a guide to decide how much to invest.
5. Find an agency you can trust.
You started a skip hire company because you know the industry. Find an agency you can trust who know their industry. They should be able to take control of your lead generation and deliver a consistent number of profitable leads each month. Your agency should be transparent with: costs, results and recommendations. Ask for case studies and customer testimonials before you commit.
For more information, or a detailed review of your activity please get in contact. Whether it’s to help improve your Google Ads PPC or SEO rankings, we can help your roofing business.