The GA4 Transition
In the dynamic world of digital marketing, keeping up with the latest trends and technologies is crucial for businesses to stay ahead of the curve. One such advancement is the transition from UA (Universal Analytics) to GA4 (Google Analytics 4). While the classic version served us well for years, GA4 offers a range of benefits that make it a game changer for businesses. In this blog post, we at BoostOnline will explore some of the advantages of making the switch.
More User Focused
GA4 is more user focused than UA which means that it can show the customer journey in more detail. This can be found in GA4’s new life cycle tab where insights on retention, monetisation, engagement and acquisition can be gained. By analysing this data, businesses can see where they are performing well and where they can improve.
Increased Emphasis On Events
Another benefit to GA4 when compared to UA is that it places a great deal more of importance on events. An event is a measure of a specific interaction on your website such as loading a page, clicking a link, completing a purchase, etc. This means that the data businesses receive will be much more detailed as opposed to the traditional page views and session numbers used by UA.
Cross Platform Tracking
A further plus point for GA4 is that it allows you to track and compare data from your website all in one place. So, even if one user is interacting with your website across several devices, you can now track this with ease. This unified view of user behaviour helps in identifying touchpoints, measuring campaign performance and understanding the customer journey, leading to more effective marketing strategies.
Thank you for taking the time to read this blog post, we hope that you now have a better understanding of GA4. Should you have any further questions, please feel free to contact us today at BoostOnline.