The Advantages of Facebook Paid Social Ads

What are Facebook Ads

Facebook ads allow you to pay for adverts that show for particular chosen demographics on Facebook. You will be able to specifically target users that are most likely to connect with your services or products.

There are several formats you can use for your ads, such as images, videos, carousel, and more. Facebook ads can be targeted to users based on their location, age, profile information, amongst other criteria. This will help you drive traffic which you think will be most likely to convert. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.

Here are some of the advantages of using Paid Social Ads on Facebook:

Facebook is Hugely Popular

Facebook is the most used social network in the world, with 2 billion users active each month. This means for whatever product or service you are selling, you can reach potential customers. In addition to this, facebook’s accurate algorithms ensure that your ads will be shown to the target audience that you have picked. With Facebook ads you will be able to reach current customers and entice new ones.

Ads Tailored to Your Goals

Facebook allows you to use advertising objectives, which means you can choose the right aims to match the goals of your business.

The objective that you chose will tell Facebook about your campaign goals which will help their algorithm to those that are most likely to fulfil your goal. For example if traffic is one of your objectives then the algorithm will aim to target those in your chosen demographic who usually click on links.

Choose your Budgets

With Facebook ads you will be in control of your budget. The size of your budget will be based on the size of your business and your goals. The minimum budget for most ad types is between 1 and 5 dollars. You will be able to change your budget later on, or pause your ads if needs be.

You are also able to set up spending limits on your account, which is an overall limit in how much your facebook ads account can spend on all your campaigns.

Facebook Ads with BoostOnline

BoostOnline is a leading digital marketing agency providing online marketing services for your business. BoostOnline has many years of digital marketing experience.

The team is focused on providing specialist, bespoke services to businesses throughout Surrey, Sussex, Kent, Essex and London. We offer our services to SMEs and corporates. Our employees are experts in Google PPC, Search Engine Optimisation (SEO), Lead Management, Website Design, Social Media Advertising.