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The Benefits of Google Shopping Ads for your Business

The Benefits of Google Shopping Ads for your Business

Are you wondering about getting Google Shopping Ads for your business? Shopping Ads are an incredibly affordable and efficient way to broadcast your products and drive sales for your business. 

Here we will explain some of the details and advantages of Google Shopping Ads to help you make an informed decision as to whether it is right for your business. 

What are Google Shopping Ads?

What exactly are Google Shopping Ads? In a nutshell they are product based adverts that show up for product searches on Google. 

They are different from ordinary search ads as they display a product image with the product title, shop name, price and reviews. A web user will therefore have a good idea of the product before they click through to the online shop. 

Another difference from regular Google Ads is that you do not bid on keywords, rather Google will decide what keywords are relevant based on your products. 

Shopping Adverts typically get better results than normal google adverts due to their visual nature. They will drive relevant traffic to your site as people who click through already know what they are looking for. Here are some more benefits of Shopping Ads:

Visibility for your Products

Shopping Ads are shown at the top of Google search results pages. The prime position combined with the visual aspect of the ads means they are good at grabbing the attention of web users. Images typically capture web users attention more than titles or slogans. 

Your products will therefore have a better online presence allowing potential customers to see them when they search for relevant products. 

Improved ROI for your Business

Google Shopping Ads can be a great way to get the most from your marketing investments. Generally speaking they perform better than alternatives for click through rate and conversions. 

Some reports have found that Google Shopping Adverts get twice as many clicks as regular text adverts on search engines results pages. It has also been reported that they have a lower cost per click compared to regular Google Ads, which will be more cost effective for your business. 

Shopping Ads also typically have a better conversion rate due to the fact that shoppers can see what you are selling immediately. Therefore Google Shopping Ads are a great choice for efficient advertising. 

Larger Reach for your Products  

Shopping Ads can appear in more places than just the standard Google results pages if you choose. Google has increased the scope of where your shopping adverts can appear to give you more opportunities. 

Shopping Adverts can be displayed in places such as Google Images, Youtube, Gmail, and Google Search Partner websites. This will help you expand the reach of your products and draw in customers from other websites than Google. 

Relevant Traffic

With these Ads, you will be bringing relevant traffic to your website as your ads will only be shown to those searching for products relevant to your business. 

The web users that your ads are displayed to are actively looking for the products that you are selling. Many of them will have decided that they want to buy what they are after so if they click through to you there is a high cache you will make a sale. 

Users can be further enticed by seeing the price and reviews in the ad straight away, which they would not see in a regular text advert. 

Google Shopping Ads with BoostOnline

At BoostOnline we will be offering bespoke Google Shopping Ads set-up and management from January 2022. 

At Boost we are Premier Google Partners with many years of experience managing Google Ads campaigns and getting great value for our clients in Surrey, Kent and London.

If you would like to know more about how we can help you with Google Shopping Ads or Google Ads, then do not hesitate to contact us today. 

020 3151 8851